Strategy for Europe
SERATO
Strategy + MORE
2011-2020
Project ● Serato needed to strengthen their presence in Europe, to better connect with users and partners in its second largest territory. Creation, rollout and monitoring of Sales and Marketing strategies, collaboration with strategic hardware partners (Pioneer, Rane, Denon,..) Influencer Marketing with opinion leaders (Media, Education, Retailers, Artists)
Impact ● Turnover in Europe multiplied by 10 between 2012 and 2019. Serato became the best-selling DJ brand in Europe.
“Beatport Sounds” sample label
BEATPORT GROUP
Creative + Content + Editorial
2022 - 2024
Project ● Beatport wanted to encourage its community of DJs and producers to use its newly acquired Loopcloud platform to find samples and sounds from popular artists. The “Beatport Sounds“ label was created and 25 sample packs were released, all supported by strong video content on socials
Impact ● The most successful launch of Artist audio content in recent years, collaborating with Dam Swindle, Waajeed, Flowdan, Kevin Saunderson and Ashibah among others.
Vision 4X
EXCITE AUDIO
Product Launch + Artist collaboration
2021
Project ● An innovative visualisation plugin developed with legendary Drum & Bass group Noisia. The launch was supported by a series of videos featuring the artists (interviews, product walkthrough, tutorials, live stream,..)
Impact ● Successful coordinated release, leading to strong sales performance and many requests from artists to develop plugins with them
Beatport Studio
BEATPORT GROUP
Brand Launch + Go-to-market
2023
Project ● After several acquisitions in 2021 Beatport wanted to launch a unique subscription service for producers, offering samples and sounds from Loopmasters , plugins from top software brands, and select DAWs. This is the first Beatport-branded effort towards producers.
Impact ● Thousands of signups in the opening months, and positive reception from producers and partner brands. An extra revenue stream created for many growing music software brands.
Loopcloud x Elektron
LOOPCLOUD
Brand partnership + Product integration
2023
Project ● Elevating the production experience of Elektron users by bringing the Loopcloud catalogue of samples and sounds right inside the popular Elektron Digitakt (drum machine and sampler). Special and exclusive product integration with video content to support the release
Impact ● Thousands of new user signups to Loopcloud, and a very happy Elektron community
Events and meetups
SERATO
Community
2013 - 2020
Project ● Connecting the brand with its enthusiastic community of DJs. Every year we organised European tours of DJ workshops and activations, usually at music schools, clubs or stores We always involved our best partners (hardware brands, schools, media, retailers,..)
Impact ● 20 to 30 events every year all around Europe, collecting input from customers, involving them on product design, letting them share a good time with their peers. Leveraging strong emotional bonds with top customers, turning them into brand ambassadors.
Tik Tok launch
PLUGIN BOUTIQUE
Creative + Strategy
2023
Project ● In order to keep close to the increasingly important Gen Z segment, we had to launch a presence on the most popular platform for this age group, and adapt our content style in order to make our brand visible and generate positive associations.
Impact ● 30k+ followers in the first 6 months without any promotion budget. 2 short videos going viral, surpassing 2 million views combined, in the same time frame
Global Producer Challenge
BEATPORT GROUP
Activation
2021
Project ● An open music production challenge open to everyone, backed by all brands of the Beatport Group (Beatport, Loopcloud, Plugin Boutique, LabelRadar) and supported by 16 prestigious Music Tech brands.
Impact ● 8 million page impressions, 3000 tracks submitted, 1800 new Loopcloud users, 18 stories in Music media
Seqund
510K
Strategy + Go-to-market
2019-2024
Project ● After releasing several successful Max 4 Live patches, Alexkid decided to start turning the most popular ones into audio plugins (VST format). The first sequencer, SEQUND, was launched in 2022.
Impact ● Hundreds of sales in the first 6 months and steady growth since, sparking strong interest from the producer community
Partnerships strategy
CYANITE
Partnerships
2020
Project ● With its proprietary AI engine, Cyanite understands, indexes, and recommends the world’s music, powering classification and recommendation. They needed help to structure their B2B offering, and put together a system to prioritise segments, and a strategy to team up with the right partners in each vertical
Impact ● B2B and Partnerships development plan, presentation documents, monitoring and scoring system